1. Create a mobile-friendly type of website design.

It is true that there are lots of desktop users around the world. They prefer to use desktop computers when searching for information online and when browsing the internet. However, as the years pass by, mobile users are slowly taking over. In the United States, 51% of the total web searches are coming from mobile users. This is the reason why businesses must optimize their sites for mobile viewing responsiveness. According to some reports, mobile search friendliness of website is now listed in Google’s major ranking factors. The trend will continue in the next few years.

2. Optimize your website for voice search.

Voice search came into existence because of the advances in technologies. According to Search Engine Journal, follow up questions will become easier and more common in voice search. This basically means that you need to change your SEO strategy. Shift your attention to voice-friendly phrases. It is advised to target long-tailed keywords. The usual way of keyword research might soon be over with the birth of voice search.

3. Companies must expose their personal data.

Exposing data such as name, e-mail address, and WHOIS registration details can be helpful for search engine optimization. Google will trust websites with more exposed data and personal information. This means that search engines now accounts for transparency. Business Location should also be provided through Google Maps. This will help the search engine to index the information found in your site.

4. Companies must enhance customer experience.

SEO experts believe that by the year 2020, company-customer relationship management can be done without any form of human interaction. As early as 2016, companies are advised to enhance the customer experience of their respective websites. It is recommended that businesses invest in digital marketing technologies such as e-mail autoresponders.