Five Tools for Local SEO Marketing, Social Advertising and Earned Media

The most popular of the social media sites, created and still controlled by Mark Zuckerburg, is essentially the most powerful tool you can utilize in your digital advertising campaign for select products, services and special offers. According to recent reports, there are at least 1.3 billion people that are active Facebook users every month – that’s a HUGE market. That’s a huge amount of audience you can potentially reach for your business. We advise you to create [a] professional Facebook page(s) for your business and, thus, use said platform to advertise your business. This is an opportunity you should not miss as this tool is offered for free; albeit, to effectively use Facebook, it is wise to develop a paid advertising strategy for lead generation, to administer top-of-mind-awareness (TOMA), and to build custom audiences and lists to market to in the future. It is a very powerful tool to take advantage of to increase your revenue and boost your company’s visibility online to a wide and targeted customer base.

According to HubSpot, there are 302 million active users of Twitter and there are approximately 500 million tweets sent each day on the platform. It is clear by the numbers and statistics that this social media site can be an effective medium for your digital marketing campaign(s). According to the published case studies, users of this particular site spend an average of 3 hours per month in reading and posting content online. We suggest tweeting one to three times per day, testing advertising investment dollars to build your audience, and promoting the messaging that defines your corporate culture, vis-à-vis product and/or service offerings, ultimately closes the loop for users that prefer this social media network. These users are searching Twitter for their research validation to spend money with your company so make it count.

This tool is very effective for attracting and finding successful sales leads. LinkedIn does not only serve as a social media platform, but lets you connect to individual people, potential customers and clients in order to grow your professional network. Further, the platform is excellent for optimizing profiles, content and published articles for ranking in the search engines for target keyword groups. This is a more secure way of dealing with people in the field of business, also, as you can vet people rather quickly given the intelligence provided from connections, organizations and similar attributes through LinkedIn. According to Mashable, there are over 300 million active users on the platform as of May 2014; and, it is estimated that 100 million LinkedIn accounts are owned by people living within the United States. Unofficial research reports also reveal that as of July this year, site membership increased by 21% reaching to 380 million. We suggest your business creates a professional page, posts on the page two to seven times per week and to establish a brand influencer to publish articles directly on the LinkedIn platform.

Google My Business
According to Forbes Magazine, Google My Business (GMB) is a very handy tool you can use in order to increase your presence online. It basically lets you list not only your contact information, but also allows users to post their business hours, along with locations, through Google Maps and Google directions. We suggest you create your account, claim your GMB at your location via their postcard mailing system, and drive customers to your page(s) to leave reviews and create feedback citations to your business. GMB is great for local SEO optimization, brand exposure, and to funnel traffic to your website(s).

According to a Local SEO Company in Washington, DC, creating a Yelp account can help you increase awareness for your business. This advertising tool lets customers post their comments, reviews and suggestions for your business. Very much like GMB, it is critical to claim your Yelp listing, lead customers to post reviews and to create engagement about your culture, value proposition and to communicate the intangible about what makes your business special.

To learn more about, please contact us today. Until next time, happy hunting on the search engines and to create your lead generation engine!