#1 — Be quick
You must design your site’s mobile experience to accommodate users smoothly and fast. Remember that customers want to learn more about products and services fast and make purchases smoothly. This is the best way to respond to the micro-moments of prospective buyers.
#2 — Be useful
Offer something that is valuable to the mobile users. Look at the topical context and fit in to their needs. People will ultimately connect to your site if you have content that is useful to them. Based on conducted research studies by Google and Forrester Consulting, people tend to be more loyal to their needs than any brand in particular.
#3 — Be there
Always be present in every stage mobile internet users are into. Wait for the right moment to market your products and services. Be ready to answer questions and help them throughout the buying process. Anticipate the micro-moments and be ready to respond immediately.